OTTO TILES VISUAL IDENTITY
Otto Tiles & Design produces unique handmade Turkish tiles from its facilities in Istanbul and London. The firm’s core aesthetic blends Anatolian and Western influences, creating a fresh take on several long-standing design vernaculars.
I was approached to develop a clean, contemporary visual identity for Otto Tiles’ packaging, literature, and other brand assets. Drawing on the firm’s most enduringly popular designs, I crafted a visual pattern that conveys Otto Tiles’ bold, clean, yet deceptively intricate aesthetic.
I first applied this pattern to a mailing box used to send samples to clients of Otto Tiles. The box is specifically designed as a durable and handsome storage solution whose usefulness and brand reinforcement can last far beyond its first use.
The mailing box includes a brochure welcoming clients to Otto Tiles and describing the samples contained within, and informational stickers to be applied to the back of each tile.
I also designed a digital brochure offering a broad introduction to Otto Tiles and its product lines.
Next, Otto Tiles enlisted me to create an ad for Elle Decoration magazine; the ad measurably boosted sales enquiries.
I also designed a label for Otto Tiles’ tile-cleaning product line, which is only sold at the company’s showroom.
The new visual identity appears in promotional items such as this tote bag, given to guests at a party celebrating the opening of Otto Tiles’ new facility.
An email announcing the opening celebration also reflected Otto Tiles’ new brand identity.
SCOPE OF WORK
Brand identity
Packaging design
Graphic design
